Last updated: 03 Oct 2025
This Privacy Policy explains how OptiTrial Ltd (“OptiTrial”, “we”, “us”, “our”) collects, uses and protects your personal data when you use optitrial.ai (the “Site”) or otherwise interact with us. It also outlines your rights under applicable data protection laws, including the UK GDPR and EU GDPR.
1. Who we are & how to contact us
Controller: OptiTrial Ltd
Email: privacy@optitrial.ai
Registered address: 128 City Road, London, EC1V 2NX, United Kingdom
2. Information we collect
- Usage & analytics data: pages visited, time on site, device/browser type, and referrers.
- Contact details: when you submit a form (e.g., name, email, organisation, role, and the content of your message).
- Cookies & tracking technologies: as explained in our Cookie Policy.
3. How we use your information
- To operate, maintain, and improve our Site.
- To respond to your enquiries and provide requested information.
- To analyse usage patterns and improve user experience.
- For security, compliance, and fraud prevention.
4. Legal bases for processing
- Consent: for non-essential cookies and analytics.
- Legitimate interests: site performance, security, and business improvement.
- Contract: where necessary to respond to enquiries or enter into agreements.
- Legal obligation: where required by applicable law.
5. Sharing your data
We may share limited personal data with trusted service providers who support the operation of our Site (e.g., hosting, analytics, email delivery). These providers are bound by contractual obligations to safeguard your information. We do not sell personal data. Where data is transferred outside the UK/EEA, we implement appropriate safeguards (such as standard contractual clauses).
6. Data retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Policy, unless a longer period is required by law. The retention period depends on the type of data and the reason for collection.
7. Your rights
- Access to your personal data.
- Rectification of inaccurate data.
- Erasure (“right to be forgotten”).
- Restriction or objection to processing.
- Data portability (where applicable).
- Withdraw consent for processing based on consent.
- Lodge a complaint with a supervisory authority.
To exercise these rights, contact us at privacy@optitrial.ai. We may require identity verification before processing your request.
8. Security
We apply appropriate technical and organisational measures to protect your personal data. However, no method of transmission or storage is completely secure, and you share information at your own risk.
9. Children’s data
Our Site is not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with data, please contact us so we can delete it.
10. Third-party links
This Site may contain links to external websites. OptiTrial Ltd is not responsible for the privacy practices or content of those third parties.
11. Changes to this Policy
We may update this Privacy Policy from time to time. The “Last updated” date above reflects the latest revision. Material changes will be communicated where appropriate.
For questions about this Privacy Policy, contact us at privacy@optitrial.ai.